Why do women regulate eating more than men? There is a definite focus on body image for women. Value, for women, is defined in terms of appearance, ability to attract men, wealth, intelligence, hygiene and mannerisms, and character. Value, for men, is defined in terms of wealth, physical fitness, ability to attract women, intelligence, athletic ability, and character. I don't have evidence, and would love to see a study, but I think that women regulate eating more and men regulate physical activity, because their priorities are on appearance and physical ability, respectively.